Voice of Customer Programs (VoC)

Voice of Customer Programs (VoC) represent a systematic approach for capturing customers’ expectations, preferences, and aversions. Growth hackers use Voice of Customer Programs (VoC) to inform product development and customer experience strategies.

Voice of Customer Programs (VoC) Tips:

  1. Regularly gather feedback through surveys, interviews, and social listening.
  2. Analyze feedback for actionable insights.
  3. Implement changes based on customer feedback and track the impact.