Viral Coefficient

Viral Coefficient measures the number of new users an existing user generates. A viral coefficient greater than 1 means each existing user is bringing more than one new user. It’s a key metric in growth hacking as it indicates how quickly a product or service is gaining popularity.

Viral Coefficient Tips:

    1. Encourage sharing by making it easy and rewarding for users.
    2. Focus on high-quality content or features that users want to share.
    3. Monitor and optimize the coefficient regularly to maintain growth.