Progressive Profiling

Progressive Profiling is a method of gradually gathering more information about a prospect or customer over time, typically through forms that request additional details at each interaction. Progressive Profiling helps in building a detailed customer profile without overwhelming users at first contact.

Progressive Profiling Tips:

  1. Start with basic information and slowly increase the depth of data requested.
  2. Use each interaction as an opportunity to gather a bit more information.
  3. Apply this information to create more personalized and relevant marketing messages.