Progressive Profiling is a method of gradually gathering more information about a prospect or customer over time, typically through forms that request additional details at each interaction. Progressive Profiling helps in building a detailed customer profile without overwhelming users at first contact.
Progressive Profiling Tips:
- Start with basic information and slowly increase the depth of data requested.
- Use each interaction as an opportunity to gather a bit more information.
- Apply this information to create more personalized and relevant marketing messages.