Pirate Metrics (AARRR)

Coined by Dave McClure, the Pirate Metrics framework AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue. It’s a holistic approach to growth hacking, providing a structure for identifying areas of improvement throughout the customer journey.

Pirate Metrics Tips:

    1. Focus on optimizing each stage of the AARRR funnel individually.
    2. Implement tactics that enhance customer flow through the funnel.
    3. Use metrics specific to each stage to measure success and make improvements.