Phygital Experiences blend physical and digital (phygital) experiences to create a more immersive and engaging customer journey. Phygital Experiences can include augmented reality experiences in physical stores or interactive digital elements in real-world environments.
Phygital Experiences Tips:
- Identify opportunities to enhance physical experiences with digital technology.
- Ensure a seamless integration between the physical and digital components.
- Use phygital experiences to add value and novelty to the customer journey.