Performance Marketing

Performance Marketing is a comprehensive term that refers to online marketing and advertising programs where advertisers pay only when a specific action is completed, such as a sale, lead, or click. Growth hackers often use performance marketing for its efficacy in tracking ROI.

Performance Marketing Tips:

    1. Clearly define and track the actions you are paying for.
    2. Use analytics to continuously optimize campaigns for better performance.
    3. Test different platforms and ad formats to find the most effective combinations.