Lifecycle Email Marketing involves sending emails that correspond to the different stages of the customer lifecycle (new subscriber, active user, at-risk churn). Lifecycle Email Marketing is a targeted approach to retain and engage customers throughout their journey.
Lifecycle Email Marketing Tips:
- Segment your email list based on where subscribers are in the customer lifecycle.
- Tailor email content to address the specific needs and interests of each segment.
- Continuously analyze and optimize the performance of your lifecycle emails.