Hyperlocal Marketing targets potential customers present in a very specific, geographically restricted area, often with the intent of targeting people conducting “near me” searches on their mobile device. Hyperlocal Marketing is valuable for growth hacking local businesses or location-specific products.
Hyperlocal Marketing Tips:
- Use geotargeting in your digital advertising to reach local audiences.
- Optimize for local SEO by including location-specific keywords.
- Engage with local communities and events for brand visibility.