Heatmaps are visual representations of data showing the most popular (hot) and unpopular (cold) elements of a webpage. Growth hackers use heatmaps to understand how users interact with their site and to optimize the user experience.
- Analyze heatmaps to identify which areas of your site attract the most attention.
- Use the insights to improve page layout and content placement.
- Regularly update and test your site based on heatmap analysis.