The Freemium Model is a business model where basic services are provided free of charge, but more advanced features must be paid for. In growth hacking, the Freemium Model can rapidly increase user base and provide a platform for upselling.
Freemium Model Tips:
- Ensure the free version provides substantial value.
- Clearly differentiate between free and premium features.
- Use data from free users to optimize conversion to the paid version.