Dark Social

Dark Social refers to social sharing that occurs in private digital communication tools such as email and instant messaging. It’s challenging to track but significant for understanding the full scope of your digital reach. Growth hackers focus on Dark Social to illuminate and leverage this hidden aspect of social sharing.

Dark Social Tips:

    1. Include trackable links in content that is likely to be shared.
    2. Encourage sharing through visible social media buttons.
    3. Use analytics tools that can help identify dark social traffic.