Customer Segmentation

Customer Segmentation is the practice of dividing a company’s customers into groups relevant to a particular business. These segments can be based on various factors like demographics, behavior, or purchase history. Growth hackers use Customer Segmentation to tailor strategies and communications.

Customer Segmentation Tips:

    1. Define segments based on clear criteria and research.
    2. Create tailored marketing strategies for each segment.
    3. Regularly review and adjust segments as customer behaviors change.