Customer Data Platforms (CDPs)

Customer Data Platforms (CDPs) are systems that consolidate and integrate customer data from various sources into a single, comprehensive database. Growth hackers use Customer Data Platforms for a unified view of the customer journey. – Tips:

  1. Ensure your CDP integrates data from all customer touchpoints.
  2. Use insights from CDPs to personalize marketing and improve customer experience.
  3. Maintain high standards of data privacy and security.