Customer Acquisition Cost (CAC) is the cost associated in convincing a customer to buy a product/service. It is a key metric in determining the value of a customer and the overall health of the business. In growth hacking, reducing Customer Acquisition Cost (CAC) while maintaining or improving acquisition quality is vital.
Customer Acquisition Cost (CAC) Tips:
- Optimize marketing channels to reduce costs.
- Enhance targeting to reach the most likely buyers.
- Streamline the sales process to reduce overhead.