Conversational Marketing

Conversational Marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Conversational Marketing often involves the use of chatbots and messaging apps.

Conversational Marketing Tips:

  1. Use chatbots and messaging platforms to engage customers in real-time.
  2. Personalize conversations based on customer data and history.
  3. Use conversational insights to inform marketing and sales strategies.