Conversational Marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Conversational Marketing often involves the use of chatbots and messaging apps.
Conversational Marketing Tips:
- Use chatbots and messaging platforms to engage customers in real-time.
- Personalize conversations based on customer data and history.
- Use conversational insights to inform marketing and sales strategies.