Contextual Marketing is a form of targeted marketing that involves displaying ads based on a user’s online browsing behavior and context. Growth hackers use Contextual Marketing to create more relevant and personalized ad experiences.
Contextual Marketing Tips:
- Use behavioral data to create highly targeted marketing campaigns.
- Ensure that your contextual ads are relevant and add value to the user’s experience.
- Regularly review and adjust the context and targeting criteria of your campaigns.