Contextual Commerce involves integrating e-commerce opportunities into everyday activities and platforms where consumers are present, like social media, blogs, or apps. Contextual Commerce makes purchasing more seamless and integrated into the customer’s digital experience.
Contextual Commerce Tips:
- Identify platforms where your customers frequently engage and explore commerce integration.
- Ensure a seamless and intuitive buying process within these platforms.
- Use data to personalize and enhance the shopping experience.