Behavioral Targeting involves using data collected about an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to them. Growth hackers use Behavioral Targeting to create highly personalized marketing campaigns.
Behavioral Targeting Tips:
- Collect and analyze user behavior data to understand preferences.
- Create targeted ad campaigns based on user interests and behaviors.
- Continuously test and refine targeting strategies for better engagement.