360-Degree Customer View Platforms are comprehensive platforms that integrate data from all customer touchpoints (online, offline, mobile, social media) to form a complete view of the customer, aiding in personalized marketing and better customer service.
360-Degree Customer View Platforms Tips:
- Integrate data from various sources to create a unified customer database.
- Use analytics to gain insights from the consolidated data for targeted marketing strategies.
- Regularly update the platform to include new data sources and touchpoints.