It’s time to start building a top-tier personal brand.

The first step in building a top-tier personal brand is to determine who you are.

You ever watch Alice in Wonderland?

Absolem solved the riddle of personal branding in 1985.

This crucial first step of finding yourself (as a personal brand) is akin to Alice’s encounter with the Caterpillar (Absolem) in Alice in Wonderland, where she is persistently asked, “Who are you?“.

This scene symbolizes the essence of personal branding—a journey of self-discovery, transformation, and articulation of one’s true identity.

In the whimsical and ever-changing world of Wonderland, Alice faces numerous challenges that shift her size and perspective, much like the way we must adapt ourselves in social environments.

Her interaction with Absolem prompts a profound contemplation of her identity, highlighting the importance of knowing oneself deeply and authentically.

This moment mirrors the process of defining a personal brand, where you must dive into who you are, what you stand for, and how you wish to be perceived by the world.

So… Who… Are… You?

Why Defining Your Brand Matters

Just as Alice navigates through the unpredictable landscapes of Wonderland, you too will navigate the complexities of merging your personal brand with the chaos around you.

Defining your brand is not just about standing out in the market; it’s about discovering your unique self and staying true to it even when the world shrinks around you.

Watch Alice in Wonderland again and you’ll find:

Identity and Transformation: Like Alice, your personal brand will undergo transformations. It must evolve as you gain new experiences, skills, and insights, ensuring it remains authentic and relevant in a world that changes in shape and size.

Self-Perception and Expression: Understanding how you perceive yourself and how you wish to be perceived by others is crucial. This internal alignment affects every aspect of your expression and communication.

Navigating the Unknown: Just as Alice had to adapt to the unpredictable nature of Wonderland, you will need to adapt to the ever-changing professional world, making strategic choices that align with your core identity. Avoid the Jabberwocky.